Death of Dot com?

Internet Corporation for Assigned Names and Number (ICANN), the body which monitors registrations of all doamin names worldwide has signalled sweeping changes in the way domain names will be registered going forward ending the domination dot com.

ICANN board has approved a plan to dramatically increase the number of Internet domain name endings called generic top-level domains (TLDs) — from the current 22, which includes such familiar domains as .com, .org, .co.uk and .net.

New TLDs will change the way people find information on the Internet and how businesses plan and structure their online presence. Internet address names will be able to end with almost any word in any language and script , offering organizations around the world the opportunity to market their brand, products, community or cause in new and innovative ways.

The fee for application is quite high ($185,000 per application) which will allow big brands and companies to replace their “.com” and “.net” with website suffixes of their choice. It is anticipated that high-profile entertainment, consumer goods and financial services companies will likely be among the first to apply for their own domain name in a bid to protect their brands.

For example, .apple or .ipad, .hotel, .coke, .bank, .microsoft are quite strong possibbilities. Applications for new gTLDs will be accepted from 12 January 2012 to 12 April 2012.

What does this mean for a small and medium business?

Firstly, as mentioned before the application process is arduous – the fee is $185,000 and the guidebook is 360 pages – and meant to prevent scammers from grabbing valuable domain names. This puts the customised domains out of reach for an average small and medium business. Big consumer brands and companies spend a lot of money on brand marketing and they have big budgets.

Secondly, it is likely to change how searches will be conducted going forward but the affects are too early to predict.

Thirdly, .com, .co.uk and .net domain names will continue to be used as .com alone as over 94 million registered domain names. There is no need to panic just as yet!

Finally, you will have to adopt the wait and watch policy to understand how this impacts your business. Web Strategy Marketing will ofcourse be keeping a close eye on the proceedings and will keep you updated.

 

For more information on web marketing and their strategies, click on WebStrategy Marketing or subscribe to our blog for getting yourself updated.

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Search Engine Optimization to your Business

Each time you enter a word or query in your search engine (Google, Yahoo, Bing).In milliseconds time, search engine provides millions of websites and people usually visits website that are at the top of the list. You are wondered why some websites are better rank than others, this is because of the powerful web marketing technique called Search Engine Optimization (SEO).

SEO is a technique which helps search engines to find and rank your website higher than the millions of other sites and it enable you to get more traffic from search engines.

How this search engine works
Each search engines is different in their operation, they use different algorithm for finding information on the internet. Usually all the search engine perform 3 basic task.
•    They search the Internet based on different words.
•    They keep an index of the words they find, and where they find them.
•    They allow users to look for words or combinations of words found in that index.

How This SEO Benefit to your websites or Business
Effective use of SEO helps the search engines to display your websites at the top ranking. It generates highly targeted traffic at no advertising cost to you and it offers free placement in search engines such as Google, Yahoo and Bing. Most of the internet surfers are only surf the initial pages in search engines. If your website are not comes under these pages, this severely decrease web traffic and your profit also.

So SEO is very important for your business and it increases the internet traffic .A well designed website have more chances to get higher amount of traffic than others.
Search Engine Optimization requires detailed website diagnostic and keywords analysis to formulate a SEO plan that looks at three areas for search engine optimization:
•    On-Page Optimization (on your website)
•    Off-Page Optimization (outside your website)
•    Technical Optimization (your website structure, code etc)

Good knowledge and expertise is needed for better Search Engine optimization (SEO).In Web Strategy Marketing we works with you to implement the SEO plan and guide you through the necessary changes to achieve business objectives.

For more information on SEO and web marketing and their strategies, click on WebStrategy Marketing.com or subscribe to our blog for getting yourself updated.

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