Google page verification

Google has been verifying businesses/individuals by selecting themselves and contacting them.

But now it has added an option for businesses, organization and inviduals to request for verification of their Google+ pages. This is not available for local business pages now but will be available soon.

If you have an existing relationship with Google, you can contact your Google representative to request verification for your Google+ page created.

For those who do not have an existing relationship with Google, the request form is available at their site - Google+ page verification request

Here are the requirements by Google to be eligible for verification:

• Your Google+ page must be authorized by your commercial entity, organization, brand, or product.
• Your Google+ page’s profile must contain a link to your organization’s website.
• Your organization’s website must connect to your Google+ page, by adding the Google+ badge or by adding a snippet of code.
• Over 1000 people must have added your Google+ page to their circles.

Though, verification is not guaranteed even if you meet these requirements.

All the details for Page Verification Request are explained with the request form.

To have your verification request submitted, you 

• should have added a link to your organization’s website on Google+ page’s profile.
• should have added a Google+ badge or code snippet to your organization's website.
• should be authorized to administer and verify this Google+ page for the organization.

Read more on this from Google Help.

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Social Media Marketing Strategies in 2012

Social media will become one of the most preferred marketing medium in 2012. Real time communication is the biggest advantage of social media, so the marketers have to change their mind-set accordingly.

Marketing Trend in 2012 will be focused on business branding and customer service. Most of the companies will involve with the inbound marketing which involves Social Media Marketing as a major part, and other options like email generation, content creation, call to action, SEO, etc.

Social media sites like Facebook and Youtube are integrating new tools for measuring the social media effectiveness. So, in the coming years, the measuring the social media effectiveness will be an easy and undeniable task.

Data based on the social media sites will play a big role in defining marketing strategies. Companies will have to categorize their marketing plans according to the collected data, it may vary from location, age, sex, likes, messages, etc. Marketing plan would be more effective when the relevant data is collected and sorted out. Marketing agencies will convert this available data into actionable and more profitable marketing plans.

We are witnessing increase in the use of social media in mobile/smart phones which will continue. Therefore, there will be activiites/conversations done than using computing devices. Combination of social media in smart phones enables the companies to go for a real-time interaction with their customers.

Location based services will gain more popularity and usage due to the increased access of social sites through mobile phones. Location based sites have a lesser use and advantage for businesses now. Though this is gradually increasing and will promptly increase in 2012.

More availability of API key from social media sites enable developers to develop more and more applications for their clients. This will result in more number of applications developed for social sites.

Social Media Gaming will gather more momentum than ever.

Integration of traditional marketing with social, mobile and digital marketing will be a challenging task for marketers. Overcoming the clutter in social media and targeting/connecting with the right people, who is interested in your products and services, will become crucial for the companies.

In conventional marketing, it gets a lot of time for planning and execution but in social media immediate response is required to the customers/prospects as well as same time to deal with the negative feed back (And need to react instantly).

Also since there are more things can be predicted, this post is open for your comments/predictions.

We shall discus later on how to face these changes as a business, so stay tuned to our blog.
 

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Change your approach in social media for your business

Most of the businesses/brands are creating profiles in all social media sites and they are ensuring their presence in online marketing. Main activities of these business pages are spurring customers to “Like” or "Follow" the brand. Are these activities enough for the social media campaign? How many companies are doing effective campaign for engagement and give the visitors what they need? If your campaign is not effective, the interested customers become reluctant to connect with your brands.

Brands must study the consumer preferences and monitor what customer want from the business pages. Companies must understand what customer wants from the social relationship and this information is very important to meet the expectations of customers. Recent study states that half of the fans in facebook say that they are really not the fans because they don’t visit the page or site after the “Like”.

Top reason why the customers are breaking up

• Companies post too frequently with boring and repetitive content
• They don't offer any good deals/discounts for the fans
• User’s wall became too crowded with marketing or promotional post.
• Companies' post was not relevant to user and no good value.

Customers need meaningful connection and good value with your brands but some of the brands are missing the opportunity to engage with customers. As part of the IBM study, they asked their customers, "what they expect from brand engagement in social media" and top reasons are to:

• Receive discounts
• Make Purchases
• Learn about new products
• For general information about company

Success of the campaigns lies in understanding and delivering what customers want. Ask the people to what they expect from social media are primary step in online campaign. Big companies like Dell and Ford asked people about the ideas of their services.

Modify your social media campaign to deliver best to your customers and avoid unfollow the people from your pages. Ask your consumers to give feed backs, conduct surveys and other method to collect the valuable information. Effective social media campaign includes special discounts, promotions, valuable content, entertainment etc.

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Google has opened up for businesses,...

Google+ has opened up for businesses, brands and more with its pages feature..We've created ours. plus.google.com/102483376708438988137

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Social Media Marketing - Subscribers

Marketing through the social media sites provides a better and cost effective business opportunity. These sites allow interacting with others, promoting content that can get links and viral attraction. It also provides new ways to showcase your news letter and invite people to signup for your newsletter. It explains that you have valuable content to share with subscribers and in addition turn those subscribers into your customers. This helps to increase brand awareness and extensive customers reach. So follow these tips to extend your email marketing in social media sites.

Facebook

Facebook is the #1 social media site. It is a place to share photos, videos, and favorite links and it is also about the different communities of people who can share information and passions. Most of the big and small scale businesses, organizations, and public figures are using facebook to reach out to their fans/followers.

• Create a facebook landing tab with lead form(let user to add their   name and email).
• Use double lead strategy: hide your landing page, ask your visitors to click on the like   button and get it, and they will become your fans, they receive what you provide.
•  Provide special offers and discounts to your subscribers and post your updates in fan pages and include link to your fans to invite their friends for subscribing your newsletter.

Twitter

One of the most popular social media sites where you can communicate your followers in 140 characters or less. So concise your content and include tiny link to your sites. Update your status regularly and follow the people relate with your business, location and gender. Post the links to subscribe your newsletter and offers.

Linkedin

It is one of the top business networking sites that you can invite your past and present colleagues to your network. Use the linkedin’s send message feature to reach out the people and invite them to visit your website and subscribe your news letters. Join in the linkedin groups and use the discussion group to popularise your business to the people at relevant spaces.

Youtube

It is the second most popular search engine after google and 70% of the online user watching videos on the internet than TV. Upload interesting videos about your business and related to your industry. Host webinar occasionally. Inform your subscribers through emails and social media sites and present audience polls and questionnaires.

Follow your new signup immediately with a welcome email and newsletter; use auto-responder to send email to new subscribers. Content of the newsletter will be worth valuable so that it will go virally through networks. You have to maintain a customer relationship so that you can go beyond the links and generate business.

Grab Your FREE Copy of The Killer Web Marketing Strategies Vol 1 That Will Multiply Your Sales And Profits In Less Time.

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A New Approach for E-Mail Marketing

Email marketing is one of the oldest and popular online marketing techniques. The main purpose of e-mail marketing is that to reach the prospects and convert them to customers. Sending E-mail is only the old approach and marketers are thinking of creative ways to engage customers with email marketing. Now the email marketing is more personalized and marketers are using interesting campaign to interact with customers.

 Email marketing in social media Networks

Most of the social networking sites like facebook, twitter and myspace adopted there own inbox systems. Individuals trust the messages obtained from their favorite social media sites rather than their inboxes. Social media presence is must in order to make real time conversations; it builds relationship and gives immediate feedback to your product and services. Now a day’s consumers are spending more time with social media sites than before. Remember it is perfect place for marketers to send more personalized messages through social media sites. Share the exclusive content through social media sites and ask user to share it.

 Email marketing through mobile phones

Future of email marketing lies in the smart phone users. Service providers can easily find what kind of mobile phones people are using and they can render the email to meet the phone specification of the customers. Mobile platform is very different and the screen size will be small compared to normal pc so that marketers have to optimize the messages for the mobile readers otherwise it will not provide good results. In this mobile platform you can send messages based on the location and you have to customize the message according to that. Add mobile option in your email subscription page so that mobile user can easily access your page through their phones.

 Video Streaming in Email marketing

Video email marketing is a latest and best marketing tool to boost sales and increase your customers list. Today social video sites are more popular than TV and people are watching favorite shows in their video sharing sites so you can send videos emails to your customers to drag their attention. Create variety of videos like; live presentation for your customers or affiliates, send video testimonials of your satisfied and loyal customers, preview of your products and services, etc. Marketers want to reach their customers using video messaging and you can send video email to them directly. In this way you can encourage audience to use your products and convert them to your potential customers.

 Personalize your subscribers

Always remember that not all of your subscribers behave the same way. Try to personalize your subscribers and make sure that they are not getting the similar generic mail. Try to create highly personalized messages, send the information that is worth otherwise your email will be treated as annoying and they will be more likely to unsubscribe. Change the content of the messages and try with new subjects so that subscribers will be interest on you.

Marketers are thinking of new and innovative ways to improve the email marketing. So subscribe our blog to keep updated.
 

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How Your Blog Can Improve Your Email Marketing?

True or False: Many marketers report that their blog is the most popular entry point for online visitors.

The answer is: true! A MarketingSherpa study has found this to be a new trend!

Which means if you haven’t started working your blog into your email marketing campaign, it’s time to start! Fortunately, AWeber helps make this easier for you with the blog broadcast feature.

If you’re ready to set up a powerful tool to improve your email marketing efforts, we’ve got you covered on how to do it and how it helps.

How Blog Integration Helps You

The blog broadcast feature makes it easy for you to reap the benefits of integrating your blog with email marketing. Here are some of the benefits:

• Increase sign ups

  If you’re getting a lot of traffic to your blog, that’s another opportunity to ask visitors to join your mailing list! Whether your blog is your website or just a part of it, you want to have a form available for potential subscribers to enter their information. If you’re using WordPress, Aweber have got an app for that!

  You might also want to set up an email subscription just for your blog posts, in case that’s all some subscribers want. This can be done by creating a separate list that’s dedicated to blog post emails, rather than having one list for all emails. It’s good to offer options for receiving your emails, so subscribers aren’t just locked into one thing.

• Increase interaction with your site

  Your blog content gives your subscribers more to interact with. You can set up the blog broadcast to include a “Read More” link to get subscribers to click through to the website in order to see the rest of the post.

• Communicate a more personal tone

  Your blog can read as if you’re addressing a friend, so a blog broadcast can give your company the chance to set a more friendly tone.

  Opening up to your subscribers and connecting with them on a more personal level can help build subscriber loyalty.

• Provide more content for your emails

  The blog broadcast will allow you to send regular broadcasts to your subscribers. However, even if you don’t use the blog broadcast tool you can still integrate with your blog.

  You can simply link to a blog post (or a few posts) in your regular email newsletter. This way you’re still able to share more valuable content with your subscribers.

How to Set Up a Blog Broadcast

The blog broadcast will take content from your blog and automatically create that content in an email newsletter.

The way it does this is by checking your blog’s RSS feed. When you have a new post, the blog broadcast tool will pick it up and create a broadcast message for it. You can set your message to send at a certain time or after a certain number of posts.

You can also choose a template for your blog posts to appear in. The RSS variables will automatically pull your blog post (the dynamic content), but you can also set up your own text in the template that will be pulled in every time until you change it (the static content).

What Integrating with Your Blog Can Look Like

Here’s an example of AWeber customer Steven Aitchison’s blog:

Notice he has the sign up form on the right for interested visitors. You can also see his most recent post. This post was picked up by the blog broadcast tool and changed into an email:

 

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Why not get in touch for a FREE confidential no obligation chat to see how Email Marketing can bring in more customers and sales by calling 0845 643 5629 right now or contacting us here!

 

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