Types of Internet Marketing

Internet Marketing is the process of marketing products/services over the Internet medium. There are various other terms used like online marketing, web marketing, digital marketing, search marketing or e-marketing for Internet Marketing.

The options available to execute marketing over the Internet are exuberant. It is the individual's choice to decide what type advertising is suitable depending on the products/services/brand/business. Some of the options are:

Email Marketing
Email Marketing is one of the earlier way of internet marketing. Creating a list of prospects and sending emails to them having details about the products/services.

Search engine optimization (SEO)
Search engine optimization (SEO)  improves the visibility of website, therefore the products/services, in the search engines like Google, Yahoo!, Bing, etc.

Pay Per Click(PPC)
Pay Per Click(PPC) is the type of online marketing, where advertiser pays an amount to visitors who click on these links or banners on the advertisers page. With search engines, advertisers typically bid on keyword phrases significant to their target market.

Banner Ads
Internet banner Ads may contain products or services, which links to the parent website, and more information is provided about the products or services in the website. Main intention of Banner ads is to increase the traffic to the website by linking to it.

Text ads
This is similar to Internet banner Ads but is displayed as simple text based hyperlinks, and it doesn’t contain any graphics or images. Text ads are mainly sold on individual websites or publishers own ad servers.

Display ads
It’s a graphical advertising and it contains graphics, logos, photos or other images. And it is available in different sizes, shapes, etc. Display ads contain eye catching visuals to grab the attention of the website viewers. It is created from an image, script or programme using technologies like java, flash and it contains animations, video or sound to maximize the viewer’s attention.
 
Pop Up ads
It is the form of advertising to attract web traffic or capture the email address.  Pop up window containing advertisement created by java script or any other means. It does not interrupt the user immediately and are not seen, when the pop is closed.

Internet Auction
It is a type of marketing where one can sell his product through online. In this online auction buyers that are interest can bid for the items and raise their rates also. And one who with highest price will receive that product.

Social Media Marketing
Social Media Marketing is one of the newest forms. By Interaction through the popular social media sites like facebook, twitter, and YouTube one can promote their products and services. This is one of the most cost effective online marketing and public relation through these sites allow you to go beyond the geographical boundaries of the world.

Online Business Listing/Directories
It is type of online marketing, where business owners can place their address, websites and other details about their business in some online business directories. This marketing is beneficial for small scale enterprises.

These are some of the options and there are many other ways to market through internet like online games, chat rooms, etc. Rich media interactive can also be used. Feel free to add other available options as comments below.

Web Strategy Marketing - Multiply your sales and profit in less time...

Posted via email from Web Strategy Marketing's Blog

7 Biggest Social Media Marketing Disasters - FREE Exclusive Report

7 Biggest Social Media Marketing Disasters

Uncover the 7 Biggest Social Media Marketing Disasters that could cost you £££’s and loss of credibility.

 

• Discover Facebook, Twitter, YouTube Disasters that threatened the credibility of companies such as Honda, Domino’s Pizza, Taco Bell, Walmart, Habitat & Rentokil.

• Whether you are just starting out or have been in business for years, this FREE report is a must read so that you can avoid committing these mistakes and protect YOU and YOUR business.

Simply click on the link below to grab a FREE copy of this report right now goo.gl/CWKWv

Posted via email from Web Strategy Marketing's Blog

Setting Expectations Through Your Email Marketing Campaings

Subscribers and email marketers alike are creatures of habit. We find comfort in the ordinary and expected daily course of action. Most of us probably even follow similar morning routines. We wake up, drink our coffee and get a move on with our day – squeezing in a few minutes to check our email either before or after we reach the office.

Believe it or not, those self-imposed procedures that we follow repetitiously have a lot to do with how we respond to the email marketing efforts of the companies we follow. Some companies understand this and set proper expectations for their readers, while others aren’t quite there yet. Keep reading to see who gets it right, and how you can do the same with your own email marketing campaign!

 

Importance of Setting Expectations

It’s important that subscribers recognise your messages and form an attachment to the times and formats that you send them in. You want readers to expect certain things in your emails because when they do they tend to open, click and share the emails with others.

Long after you send your first autoresponder to your subscribers, you continue to create expectations whether you try to or not. Before a subscriber signs up, you create expectations by offering samples of your newsletter or explaining exactly what a subscriber will receive on the thank you page. A few months later, your subscribers aren’t going to remember what you promised to send them. Most likely they won’t bother to return to your website to find out, either. So, what should you do?

 

Consistency

Recognition is a huge component of successful email marketing. Everything from the subject line and from line to the template that you use is important when setting expectations. You want your readers to identify your emails when they see them in their inbox. While plain text messages certainly have many helpful benefits, when they show up out of the blue they can still be overlooked and ineffective. Make sure that your emails are consistent. Whether they are plain text or HTML, the appearance of your messages will become a trademark that your readers will recognize.

 

Set A Routine

We talk about the importance of sticking to the schedule a lot therefore it is important to have crystal clear message for readers and email subscribers. In each message you send, include an image that mirrors your content schedule. Just be sure to include the day, the content and what they can expect to receive the next day.

 

(Source: Aweber)

 

 

Can You Have More Sales, Too?
Helping over 102,000+ businesses like yours raise profits and build customer relationships using AWeber's opt-in email marketing software for over 10 years.

Take a Free Test Drive today!

Posted via email from Web Strategy Marketing's Blog

3 Ways to Keep Your Email Subscribers From Leaving

If you have people unsubscribing from your list at about the same speed you’re getting new ones, then your list isn’t going to grow. According to Aweber’s research, there are 3 strategies that will help keep subscribers on your mailing list.

1. Set Expectations

Email Marketing campaigns with high subscriber retention explain what the subscriber will be getting right from the start. When subscribers understand what’s going on, they are less likely to unsubscribe or complain.

Follow these 4 steps to set expectations:

• Start with your sign-up form

The sign-up form is where it all begins, so you need to do a good job explaining what the potential subscriber will get for entering their information. Check your form and make sure it lets subscribers know what they’re signing up for. You want to detail what you’ll be sending them and how often they can expect to receive messages from you.

• Have subscribers confirm
   

The confirmation message is sent immediately after the subscriber submits their information. You can customise the confirmation message so the subscriber knows what’s going on, and what to do next.

• Welcome new subscribers

 

After subscribers have signed up and confirmed, it’s time to welcome and remind them what they signed up for. The welcome message should reiterate what you’ll be sending them, how often they’ll be receiving messages and what they can do if they ever want to stop getting your messages.

 

• Assess and re-assess your campaign

 

After you have set expectations you need to periodically assess your campaign to make sure you are following the guidelines you’ve set. For example, if you said you’d be sending twice a week, make sure that’s what you’re doing. As long as you stick to the expectations you set, you shouldn’t have any subscribers leaving your list due to misunderstanding. However, there are still a couple other things you can do to increase retention.

 

2. Create Brand Loyalty

 

When people begin to associate your brand with positive things, they’ll stick to you. Everything that comes in contact with your subscribers should have your brand represented. Subject lines can be branded by including your company name in them, and messages can be branded by putting your logo at the top. Keep in mind that whenever you interact with subscribers and customers, you’ll be creating opinions about your brand.

 

3. Pay Attention To Subscriber Behaviour

 

If someone purchases something from you, they are more likely to purchase from you again. You should track who’s opening messages and who’s clicking on links. Setting up analytics will take this one step further. You’ll be able to track sales, clicks through your site even if that URL wasn’t specifically in your message and downloads.

Tracking subscriber activity allows you to use their information to send more personalized messages by sending to segments. Sending messages that are more personalized will help encourage subscribers to remain on your list. You might also want to consider setting up subscriber preferences right at sign up.

Giving subscribers the option to enter more detailed information about who they are and what they’re looking for will allow you to create messages relevant to what they need. If you want to learn subscriber preferences right away, you can set up custom fields in your web form and use that information for segmenting, or even to place the subscriber in the appropriate list.

 

Now You Can Multiply Profits AND Automate Your Business

AWeber's email marketing software makes it easy.

Learn how they can do it for you, too.

Take A Free Test Drive Today!

Posted via email from Web Strategy Marketing's Blog

Convert RSS Feed into Automated Email Newsletter for your Subscribers

Simple RSS to Email by AWeber Communications

Posted via email from Web Strategy Marketing's Blog

Acquiring Leads and Customers Through Email Lists

Building Your Own Customer and Prospect List

 

If you want to exploit the full potential of email, you should develop plans to consistently grow your permission-based email list of customers and prospects. This allows you to build loyalty and promote cross-sell and up-sell opportunities.

A houselist represents customer and prospects names you “own” and have full rights to use. It is important to have a plan to encourage customers and site visitors to sign up for your email promotions and newsletters.

How to leverage your web site to build your list?

 

1. Make sure your email programme is prominently featured on your website.

• Use your home page—and keep it visible, or “above the fold.”
• Be aware of home-page hot spots, such as the upper-right-hand corner.
• Promote your email programme on other most-visited pages or section pages. If you conduct search engine marketing or other traffic-driving techniques, many site visitors may not enter your site through your home page. Don’t miss out on the opportunity to promote your email programme.
• Employ persistent sign-up—include your email programme as part of site navigation.
• Include email sign-up on any entry forms (registrations, contests, order forms, etc.).

 

2. Provide a reason for people to sign up

Give people specific, compelling reasons why they should get your email. Too many sites simply promote their programme with “Sign up for email.” Use your marketing and promotion skills. This can be done with a short statement prior to sign-up or on the registration page.

What works and what doesn’t?

• “Get tips for increased productivity in our short weekly email newsletter” outperforms ”Get our newsletter.”
• “Be the first to hear about new styles, exclusive offers, special events and more” outperforms “Receive weekly offers.”
• Consider providing a sample issue online so people know what they will receive.

 

3. Leverage offline customer touch points

• Call centres
• Train your reps to ask for email addresses and permission.
• Consider scripting this so that the opt-in language is clear.
• Leverage your call center by flagging any bounces at your customer service workstations so the reps can ask for a current email address.
• Ask for email addresses on your direct-mail and print order forms.
• In-store: Have data-capture forms available at cash registers and store kiosks.
• Trade shows and events

 

Can You Have More Sales, Too?
Helping over 102,000+ businesses like yours raise profits and build customer relationships using AWeber's opt-in email marketing software for over 10 years.

Take a Free Test Drive today!

Posted via email from Web Strategy Marketing's Blog

10 Reasons Why E-mail Marketing Is A Must For Every Business – Part 1

Many industry segments use email effectively as a marketing tool. Email marketing delivers the highest Return On Investment (ROI) of any form of direct marketing activity and at a relatively low cost.

If you are not using e-mail marketing to promote your business then the following reasons should give you enough signs of the massive opportunity you have missed so far.

1. Increases customer loyalty and retention

Regular and effective e-mail communication with customers increases trust and loyalty. It especially puts you in a driver’s seat when your competitors are not doing enough of e-mail marketing. It ensures that your current customers keep buying from you time and again.

2. It Can Be Used As A Launchpad For New Product or Service

E-mail marketing can be used as very low cost and effective way to launch new product or a service by warming up your prospects and facilitating the sale. It can also used in conjunction with print media.

3. Other People Can Promote You At No Expense To Either You Or Them

E-mail marketing can be used very effectively to reach out to prospects using joint venture partners or strategic alliance partners and utilising their database. Any e-mails forwarded by your own customers to their friends or colleagues will lead to your product or service promotion at no cost ! Where else do you get such a powerful tool ?

4. Increase Traffic To Your Website Instantly

Following on from reason no. 3, having hyperlink within such e-mail communication can lead to increased traffic to your website instantly. This also allows you to segment your market and have different web pages targeting different customer segments with different products and services. Sky is the limit!

5. Instant Response

When you send an e-mail marketing campaign out to your customers and there is a call to action contained in the message such as visiting a website or buying a product, you can almost immediately see or track the response. Measuring the response rates etc you are then able to test and refine the offer as required.

This was Part 1 of the article. Part 2 will be published shortly.

Now You Can Multiply Profits AND Automate Your Business

AWeber's email marketing software makes it easy.

Learn how they can do it for you, too.

Take A Free Test Drive Today!

Posted via email from Web Strategy Marketing's Blog

Can You Have More Sales, Too !

Can You Have More Sales, Too?
Helping over 102,000+ businesses like yours raise profits and build customer relationships using AWeber's opt-in email marketing software for over 10 years.

Take a Free Test Drive today!

Posted via email from Web Strategy Marketing's Blog

What Google Means For Your Business?

Google's foray into social media is not new. First it bought Orkut (social media site similar to Facebook) and then intriduced Google Buzz. which made limited impact. In contrast, Facebook has gone from strength to strength and emerged as the world’s leading social network that’s fast approaching the750 million member mark.

Earlier this last week, Google launched its latest social media offering – Google+ to the world and since then social media and technology has been abuzz claiming Google+ will dethrone Facebook as the numero uno social networking site.

 

What does Google+ mean for your business?

 

Google Tools

It provides a set of tools accessed through your existing Google account and delivered through a toolbar that also gives easy access to all of your Google tools. Whether its Circles, Sparks, Huddle or Instant Uploads, these are business-friendly tools that can help your business in more ways than one.

 

Friend Groupings

‘Friend Groupings’ allows users to set can set who sees their posts, images, and other content. Users can also create video chat groups, and follow celebrities or other interesting people, similar to Twitter. So, that essentially means your business can leverage the Google+ platform to communicate with customers and increase awareness similar to Twitter again.

The concept of circles makes it easier for people with large personal networks to segment their business activity much more easily. It encourages users to build out large networks while they can still keep their friends circle restricted.

 

Viral Marketing?

It doesn't appear that Google+ has been designed to promote direct viral marketing. Businesses can use their network to promote products, services, offers, deals etc. The idea is to use your immediate network as reach out to the broader network to attract new customers and promote your business.

 

Search Engine Visibility?

It is highly possible that activities within Google+ will be searchable on Google in real time search. this makes even more sense since, Twitter real time searches are no longer visible on Google. Could this be a coincidence?

These are very early days for Google+ and sign-up is limited to a select few. We will have to wait and see how it competes against Facebook in the coming days and what opportunities it will provide a business owner.

 

Web Strategy Marketing has published an exciting new report which uncovers the 7 Biggest Social Media Marketing Disasters that could cost you £££'s and loss of credibility http://bit.ly/mPvbad.

Posted via email from Web Strategy Marketing's Blog

Top Social Media Marketing Measurement Metrics

One of the main objectives of measuring Social Media Marketing is to gain a better understanding of the potential target audience, where they are and what interests them. Monitoring will also help benchmark important metrics for social media objectives.

According to the latest reasearch published by MarketingSherpa, a survey of more than 3,300 marketers was conducted to understand what business use to measure the effectiveness of Social Media Marketing.

Below is the list of top 5 metrics being used as per the survey:

1. Web Site Traffic – Top metric used to measure the number of visitors being referred to the main website or blog through various social media sites.

2.  Fans, Followers and Subscribers – This came the second that literally measures the change in the number of  Facebook fans, Twitter followers and Youtube subscribers etc from one week to the other.
3. Search Engine Raking – Another metric used to measure the change in search engine rankings.
4. Conversion – An important measure to understand the conversation ratios; be it sales, subscribers or sign-ups.
5. Lead Generation – Fifth on the ranking was number of leads generated through social media efforts. By leads here we mean prospects looking to buy your products or services.
Other metrics that businesses are using were: value of followers, inbound links, sales generation, social bookmarks etc.
Read our article on how Social Media Marketing can benefit your business.
Liked this post?
Subscribe to the RSS feed or to weekly email updates, right now!

Posted via email from Web Strategy Marketing's Blog