Marketing through the social media sites provides a better and cost effective business opportunity. These sites allow interacting with others, promoting content that can get links and viral attraction. It also provides new ways to showcase your news letter and invite people to signup for your newsletter. It explains that you have valuable content to share with subscribers and in addition turn those subscribers into your customers. This helps to increase brand awareness and extensive customers reach. So follow these tips to extend your email marketing in social media sites.
Facebook Facebook is the #1 social media site. It is a place to share photos, videos, and favorite links and it is also about the different communities of people who can share information and passions. Most of the big and small scale businesses, organizations, and public figures are using facebook to reach out to their fans/followers.
- Create a facebook landing tab with lead form(let user to add their name and email).
- Use double lead strategy: hide your landing page, ask your visitors to click on the like button and get it, and they will become your fans, they receive what you provide.
- Provide special offers and discounts to your subscribers and post your updates in fan pages and include link to your fans to invite their friends for subscribing your newsletter.
Twitter
One of the most popular social media sites where you can communicate your followers in 140 characters or less. So concise your content and include tiny link to your sites. Update your status regularly and follow the people relate with your business, location and gender. Post the links to subscribe your newsletter and offers.
Linkedin It is one of the top business networking sites that you can invite your past and present colleagues to your network. Use the linkedin’s send message feature to reach out the people and invite them to visit your website and subscribe your news letters. Join in the linkedin groups and use the discussion group to popularise your business to the people at relevant spaces.
Youtube It is the second most popular search engine after google and 70% of the online user watching videos on the internet than TV. Upload interesting videos about your business and related to your industry. Host webinar occasionally. Inform your subscribers through emails and social media sites and present audience polls and questionnaires.
Follow your new signup immediately with a welcome email and newsletter; use auto-responder to send email to new subscribers. Content of the newsletter will be worth valuable so that it will go virally through networks. You have to maintain a customer relationship so that you can go beyond the links and generate business.
Posted via email from Web Strategy Marketing's Blog
No comments:
Post a Comment