10 Reasons Why E-mail Marketing Is A Must For Every Business – Part 1

Many industry segments use email effectively as a marketing tool. Email marketing delivers the highest Return On Investment (ROI) of any form of direct marketing activity and at a relatively low cost.

If you are not using e-mail marketing to promote your business then the following reasons should give you enough signs of the massive opportunity you have missed so far.

1. Increases customer loyalty and retention

Regular and effective e-mail communication with customers increases trust and loyalty. It especially puts you in a driver’s seat when your competitors are not doing enough of e-mail marketing. It ensures that your current customers keep buying from you time and again.

2. It Can Be Used As A Launchpad For New Product or Service

E-mail marketing can be used as very low cost and effective way to launch new product or a service by warming up your prospects and facilitating the sale. It can also used in conjunction with print media.

3. Other People Can Promote You At No Expense To Either You Or Them

E-mail marketing can be used very effectively to reach out to prospects using joint venture partners or strategic alliance partners and utilising their database. Any e-mails forwarded by your own customers to their friends or colleagues will lead to your product or service promotion at no cost ! Where else do you get such a powerful tool ?

4. Increase Traffic To Your Website Instantly

Following on from reason no. 3, having hyperlink within such e-mail communication can lead to increased traffic to your website instantly. This also allows you to segment your market and have different web pages targeting different customer segments with different products and services. Sky is the limit!

5. Instant Response

When you send an e-mail marketing campaign out to your customers and there is a call to action contained in the message such as visiting a website or buying a product, you can almost immediately see or track the response. Measuring the response rates etc you are then able to test and refine the offer as required.

This was Part 1 of the article. Part 2 will be published shortly.

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Posted via email from Web Strategy Marketing's Blog