One of the main objectives of measuring Social Media Marketing is to gain a better understanding of the potential target audience, where they are and what interests them. Monitoring will also help benchmark important metrics for social media objectives.
According to the latest reasearch published by MarketingSherpa, a survey of more than 3,300 marketers was conducted to understand what business use to measure the effectiveness of Social Media Marketing.
Below is the list of top 5 metrics being used as per the survey:
1. Web Site Traffic – Top metric used to measure the number of visitors being referred to the main website or blog through various social media sites.
2. Fans, Followers and Subscribers – This came the second that literally measures the change in the number of Facebook fans, Twitter followers and Youtube subscribers etc from one week to the other.3. Search Engine Raking – Another metric used to measure the change in search engine rankings.
4. Conversion – An important measure to understand the conversation ratios; be it sales, subscribers or sign-ups.
5. Lead Generation – Fifth on the ranking was number of leads generated through social media efforts. By leads here we mean prospects looking to buy your products or services.
Other metrics that businesses are using were: value of followers, inbound links, sales generation, social bookmarks etc.
Read our article on how Social Media Marketing can benefit your business.
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